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About

Hi,

Welcome to my It’s Digital Marketing blog.  There are a couple of things I wanted to say in the About section – a bit about me and a bit about the why.

The bit about me is always tricky. It feels weird to write about yourself.

So a brief blurb about me…

My name is Gary Robinson and I work for an online recruitment company in the UK. We run a wide variety of recruitment websites, including one of the Top Three, plus regional and niche industrial brands.

I’ve been in the industry for 10 years and in online marketing for 9 of those and have seen it evolve tremendously in just that short timespan. When I started we used to accept job listings by fax machine – I would type them up online – and we would send out CVs to recruiters on floppy disk each Wednesday. Nowadays, everything is automated and simple for the user – despite the complexity of the magical technology that is making it all possible behind the scenes.

My remit and skills have changed significantly over the years – being able to turn your hand to a variety of things is something growing with a startup teaches you. I have worked in product development, email marketing, copywriting, customer service, communications, brand development, print advertising, planning, strategy and people management, among others.

My current focus is more digital, with an emphasis on aquisition strategy – encompassing natural search marketing (SEO), paid search advertising (PPC), online display advertising, aggregators and multi-variate testing. I’m still heavily involved with the site development – it’s one of those areas that once you start looking, you just can’t stop tweaking.

The bit about why. I’ve wanted to start this for a while but things always crop up.

There are essentially two reasons. The first is to contribute something of my own to this thing that we’ve created. I’ve been adding bits to the web in a commercial sense for years, but wanted to do it with my own voice as well.

The second reason is as a learning tool – essentially for me, but if anyone reading this picks up anything useful even better. There is so much happening out there, things can easily get missed. I want to be able to keep up and understand what is happening around us. I want to  be able to add to it as well. As I said above, I can’t stop tweaking 🙂

Feel free to get in contact through the site, either by posting a comment or using the contact form below. Where possible I’ll answer any questions you may have.

Thanks

Gary

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