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Is Search Marketing Really That Important?

February 17, 2009

Is Search Marketing Really That Important?

I was asked that question in a rather indirect way recently. It wasn’t exactly said outright, but the pained expression at the mere suggestion of doing it, told me all I needed to know.

The answer, in short, is Yes. Whether you’re a multi-national corporation, a high street retailer or a taxi service in Leeds, if you want to trade on the web or you want people to know who you are or what you do or where to find you, then yes, you need to be doing it. If it’s your business, you can’t leave this stuff to Lady Luck. Especially, as it’s highly likely your competitors are already doing it.

Read the full Is Search Marketing Really that Important? article here.

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